Have you ever heard the saying? ‘Third times a charm!’ This brings me to another attribute of good logos. I have no idea what that has to do with my third reason for what makes a good logo, but it seemed to fit. Your logo is off to a fine start, but this reason will help to brand your company.

1. Keep your logo simple.
2. Make sure your logo is functional.
3. Your logo should be unique.

Have you ever met someone with such a simple name that it was difficult to remember? Okay maybe I am the only person that is bad with names. It is particularly embarrassing if I am guessing someone’s name and adding syllables only to find out that one syllable name like Bob or Jim was escaping me. This is the last thing you want to have happen to you logo. Yes you want it to be simple, but not to the point that no once associates you with your logo or vice versa. Functionality is great, but functionality needs to coincide with originality.

This can be quite difficult when it comes to logo design. After all, every thing has been done and tried before right? I have even heard some people say that there is nothing new under the sun. Perhaps this is true, but if your logo designer is not looking at your competition in an effort to give you something unique to only you and memorable for your audience then what’s the purpose of changing or having a logo. I submit to you the H&R Block logo. It’s simple in shape and form, but the color green creates a unique presentation.