A complete redesign was necessary for the Custom Insulation crew. Their current phone book designed website wasn’t converting visitors and was costing much more than necessary to drive traffic. The relationship with the sales representative would change periodically and make it difficult to get content changes implemented.
The new update included implementing a content management system that would allow the website to grow as needed. Including a complete set of services pages that allow Custom Insulation Inc. to go after each of those services individually.
With the update came a complete overhaul in the search engine optimization of their website. Since Custom Insulation is a service based business with multiple job offerings they wanted to focus on a few they enjoy doing the most. So I’ve helped them create pages for blown foam insulation, vapor barrier protection and crawl space encapsulation.
As with every website design project I make sure to focus on local search in order to help a small business take over for their terms within their region. This is accomplished by always allowing for state, county and city data to be included along side targeted keywords.
Social media account management is another area that I encourage each small business to focus some of their attention resources. I integrate all of those social media channels into the website as well to help drive traffic.