Client: Tuloot, Megan Alfaro

Description: Tuloot is a web-based store for new and resell items for babies and new mothers. During the research and brainstorming stage is was apparent to both Megan(the owner) and I that she didn’t need a particular icon to represent her business. We decided on a word mark that would hopefully give her a platform to brand her services and online storefront. The letters are representative of cloth that has been folded. Much of her business model is centered around the use of cloth diapers and accessories. The logo can be easily adapted for different colors and reduced to one color if needed.