Haley wanted a logo that was a reflection of her toughness and knowledge. As a professional nutritionist, she could utilize those skills while working toward more clients as a personal trainer for athletes.

The logo itself depicts a free weight while utilizing the negative space to form an “H” for Haley. Purple was the color she chose from the logo design brief beginning. A smart color for a smart trainer that depicts sophistication. The result is a personal brand that is easy to use consistently across all mediums.

Haley is joining the fitness revolution as a leader with a brand that will be easily built upon.