Four top secret features for small business websites

Robert LaneBusiness Tips, Website Design

The only thing website visitors care about is the content they can see on your website. But the success of your small business website is directly related to these top secret features your site visitors may never notice.


Good Hosting

A hosting company is where your website will spend most of it’s time. A good and reputable host can make all the difference in the ease of maintenance for your site. hosts this website and I couldn’t be happier with their service. My favorite feature is the support. The technicians, during a rare problem, are informative and polite. They also work quickly to resolve issues. I wholeheartedly recommend Site5 as a website host.


Updates and Maintenance

Your website is only as good as the content. If that content is outdated, stale, and inaccurate, you are hurting your image. Take the time to make regular updates to the content and images on your site. Make sure you are keeping your customers informed about changes in your business. Your might consider having a blog for your small business. If you are using a content management system, make sure you perform the regular updates that occur. This aids security and functionality.


SEO – Search Engine Optimization

These are words you’ve probably heard more than once if you are a small business owner. In all honesty, I have a hard time keeping up with what is takes for extremely effective SEO, but any time invested in learning more about search engine optimization is time well spent. A good key is to determine the keywords you would like your business to rank well and deliver valuable content along that theme.


Google Analytics

I personally like Google’s analytics product, but there are numerous options for tracking website visitors and traffic. Knowing the who, what, when, where, why and how of your site’s users is a great way to improve your website overall. It has been said that knowing is half the battle. With analytics you’ll know the number of visitors overtime and how long hang around. Start measuring your website traffic.

Sure these aren’t earth shattering top secret website tips, but your visitors will never know they exist. Thus making them secret tips! These four features improve the sustainability and success of your website traffic; they also help you as the business owner stay energetic about the effectiveness your site adds.

Quick Question:
What would you add to this list? Make is something the end user will never know, but improves the experience overall.