Back Story: My SOP(Standard Operating Procedure) for files for print is one InDesign document and two Photoshop documents. One Photoshop file for the front and the other for the back. I usually name the InDesign file the name of the item that … Read More
Three ideas for small business when you don’t know what to do
It seems like I am often asked how my business is doing. Among small business owners this is not a question that is completely out of context. And yet it also seems like at times that when other businesses owners struggle to … Read More
Product Review – BoxShot 3D
If you ever design for any publication company, music producer, or any type of product for that matter, you will decide as a graphic designer to showcase your work in some way or another. You can show flat art work which is … Read More
Graphic Design principles in a book.
One of my favorite books I use for reviewing and staying principled in this area of graphic design is the Design Basics Index by Jim Krause. I guess you could call it my Graphic Design hand book of sorts. Or you could … Read More
My favorite texture website.
I will from time to time put some of my most often visited websites. I like to use texture in many of my projects regardless of medium. This can be extrememly expensive when it comes to purchasing images from a stock photography … Read More
A simple printing checklist
Behind the scenes at the printer there are many operations that must take place in order for your job to be printed correctly. But there are also quite a few pitfalls that can be avoided by putting together a simple checklist for … Read More
Graphic design by definition – Concept
I have briefly touched on the three parts of what makes strong graphic design possible. They are composition, components, and concept. In two previous articles I discussed composition and components in further detail, but another important element to successful design is the … Read More
Graphic design by definition – Components
I have blogged about the definition for composition. Inside the definition I made mention of the arrangement of components. I would like to give the definition for components as well as resources I use for each. Basically it is the stuff, if … Read More
Direct Mail Marketing
I was recently approached by a client about doing a small direct mail marketing campaign. The question was can we keep this project under budget? We discussed budget constraints and here is the solution that I was able to present to the … Read More
Graphic design by definition – Composition
It seems really simple. With the availability of easy to use software and templates today just about anyone can produce some sort of “graphic design.” What separates someone who knows how to use graphic design software and someone who understands how to … Read More