By now your logo should be in pretty good shape. If you have made an effort to adhere to the first three tips on what makes a good logo, then you are well on your way to having a successful identity. But … Read More

Have you ever heard the saying? ‘Third times a charm!’ This brings me to another attribute of good logos. I have no idea what that has to do with my third reason for what makes a good logo, but it seemed to … Read More

I must admit something at this point about my philosophy when it comes to logo design. All of my subsequent reasons for what makes a good logo hang from my first reason for what makes a good logo and that is simplicity. In order … Read More

The first in a series of answers to the simple question: What makes a good logo?